Flexfit® Features Professional Racer Hailie Deegan in nu Series Campaign

FOR IMMEDIATE RELEASE

Hicksville, NY (September 2026)

Who: Hailie Deegan is a professional racer who has built a name for herself through her competitive drive, determination and hands-on approach to racing. Deegan’s commitment to the work behind the scenes makes her a natural fit for the Flexfit® nu series campaign, which focuses on the preparation and discipline that happen long before performance takes center stage.

What: Flexfit® introduces the latest additions to the nu series line with professional racer Hailie Deegan. Powered by ActiveGuard™ Technology, this headwear is built for motion, intensity and the pressure of performance. The campaign brings together Deegan’s hands-on approach to racing with the innovative design and performance technology behind Flexfit® headwear.

When: The campaign runs through Sept. 25, 2026.

Why: The campaign features three nu series styles: the 6100nu, 110MTnu and 6606nu. Each style brings innovative technology and refined design to everyday headwear.

The campaign explores the work that happens behind the scenes of performance, highlighting the mindset of putting in the work before stepping into the spotlight. Through campaign content featuring Deegan, Flexfit® connects the nu series with the preparation, intensity and discipline found in the world of motorsports. Deegan will return to the track Sept. 5 at All American Speedway in Roseville, California, continuing her 2026 racing season.

"Success isn’t built in the spotlight. It’s forged through early mornings, late nights, quiet repetitions and relentless preparation no one ever sees. The Flexfit® nu series campaign explores what it means to stay great — not through hype or highlights, but through routine, discipline and continuous improvement," said Jae Jeon, marketing director. "The campaign draws on Deegan’s hands-on approach to racing and the preparation behind performance, creating a backdrop for Flexfit® to showcase the craftsmanship and innovation of the nu series."

The nu series is designed for the moments the world sees, as well as the work no one sees. The collection features Flexfit® ActiveGuard™ technology, which actively absorbs sweat and helps reduce sweat stains. The collection is built for motion, intensity and performance. Developed with decoration in mind, the nu series also provides an embroidery-friendly platform designed to deliver clean, consistent results — bringing together performance, versatility and decoration-ready design.

For more information about the nu series, visit flexfit.com.

Blank Flexfit® styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional products industry. To find a distributor location, visit www.sportsmancaps.com.

Media Contact

Lindsay Bolamperti Sportsman Cap & Bag Lindsay@headwear.com 402-957-8900 Will Saferstein Sportsman Cap & Bag Will@headwear.com 310-405-4900

About

Founded in 1974, Flexfit® has spent more than 50 years focused exclusively on creating premium headwear. Built on a commitment to innovation, quality, and craftsmanship, the brand offers a broad range of styles that combine exceptional fit, lasting comfort, and timeless design.