American Ad Bag Announces Lisa Parker as Vice President of Sales

FOR IMMEDIATE RELEASE · October 12, 2026

Industry veteran and recognized promotional products leader takes on expanded role with American Ad Bag

Glendale, AZ — October 7, 2026

What: American Ad Bag today announced the promotion of Lisa Parker, MAS, MASI, to Vice President of Sales.

Parker is a recognized veteran of the promotional products industry, bringing more than three decades of experience in sales, distributor relationships, industry leadership, and professional development to her new role.

As Vice President of Sales, Parker will lead American Ad Bag's sales organization and play a key role in developing the company's sales strategy, strengthening distributor partnerships and identifying new opportunities for growth.

“Lisa has spent her career building relationships and investing in this industry, and she understands what it takes to truly serve our distributor customers,” said Gary Semrow, Owner/ Chief Marketing Officer of American Ad Bag. “Her knowledge of our industry, her passion for our customers and her leadership experience make her the right person to lead our sales team. We are excited about what Lisa will bring to American Ad Bag in this next chapter.”

A Leader Who Has Given Back to the Industry

Parker's career has been distinguished not only by her sales accomplishments, but also by her commitment to the promotional products industry.

She has held numerous volunteer leadership positions, including serving twice as President of the Promotional Products Association of the Mid-South (PPAMS) and as President of the Carolinas Association of Advertising and Marketing Professionals (CAAMP). She has also served on the board of the Sunbelt Promotional Products Association (SPPA).

Her contributions have earned recognition throughout the industry. Parker was named a PPAI Fellow in 2016, was inducted into the PPAMS Hall of Fame, and received the 2024 PPAI Regional Volunteer Award for her outstanding service and leadership.

Parker has also been deeply involved in professional development within the industry, including serving on PPAI committees and as a co-chair of the PPAI Certification and Professional Development Committee.

“The promotional products industry has been such an important part of my life and career,” Parker said. “The relationships I've built over the years have become friendships, and many of those friendships have become like family. I am incredibly grateful for the opportunities this industry has given me, and I am excited to bring that experience and passion to my new role with American Ad Bag.”

Parker's promotion also represents a continuation of her long-standing relationship with American Ad Bag and the Semrow family.

Her experience working with distributors across the country has given her a unique perspective on the challenges and opportunities facing today's promotional products professionals.

“Our industry continues to evolve, but one thing hasn't changed — relationships matter,” Parker said. “Our customers want a supplier they can trust, a sales team that understands their business and a partner who will be there when they need us. That's the kind of organization I want us to continue building at American Ad Bag.”

Semrow added, “Lisa knows this business from the ground up. She knows our customers, she knows our industry and, most importantly, she understands the importance of doing what you say you're going to do. We believe her leadership will be an important part of American Ad Bag's continued growth.”

Throughout her career, Parker has been recognized for her commitment to customer relationships, mentorship, education, volunteer leadership and the continued advancement of the promotional products industry.