Atlantis Headwear Partners with Thru Hiking to Create Purpose-Driven Headwear for Europe’s Hiking Community

FOR IMMEDIATE RELEASE

San Donà di Piave, Italy (August 17, 2026)

Developed for Europe’s largest gathering of long-distance hiking enthusiasts, the collaboration centered on creating headwear that would serve hikers well beyond the event itself. Rather than producing traditional event merchandise, Atlantis and Thru Hiking focused on designing caps that combine performance, sustainability and everyday functionality for life on the trail.

Held in June at De Hoge Veluwe National Park in the Netherlands, Trail Days Europe brought together more than 1,200 participants, over 40 outdoor brands and hikers representing 15 countries. The annual event is organized by Thru Hiking, a European collective dedicated to connecting, educating and inspiring the long-distance hiking community through trusted trail resources and outdoor experiences.

“Great merchandising should continue to provide value long after an event ends,” said Marco Bortolotti, Head of Sales & Marketing at Atlantis Headwear. “This collaboration demonstrates how functional, thoughtfully designed products can strengthen a community while reflecting the shared values of sustainability, quality and outdoor adventure.”

Created with the needs of long-distance hikers in mind, the customized caps emphasized lightweight comfort, durability and responsible materials. Rather than serving as one-time event giveaways, they were designed to become dependable companions for future hikes and everyday outdoor adventures.

The collaboration reflects Atlantis Headwear’s ongoing commitment to developing sustainable headwear that supports real-world performance while helping brands and organizations create meaningful connections with their communities through thoughtfully designed products.

Media Contact

Will Saferstein Sportsman Cap & Bag Will@headwear.com 310-405-4900 Lindsay Bolamperti Sportsman Cap & Bag Lindsay@headwar.com 402-957-8900

About

Atlantis Headwear creates premium headwear that combines style, quality, performance and purpose. With sustainability at the center of its business, the company produces its entire collection without conventional materials, delivering responsible alternatives that maintain the craftsmanship and performance customers expect. Blank versions of Atlantis styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location, visit sportsmancaps.com.