Gemline® Adds LifeStraw® to Its Growing Portfolio of Purpose-Driven Retail Brands

FOR IMMEDIATE RELEASE

Lawrence, MA (July 15, 2026)

What: Gemline®, a leading promotional products supplier and recognized leader in corporate social responsibility, today announced a new partnership with LifeStraw®, the globally recognized brand known for its innovative water filtration products and mission to expand access to safe drinking water worldwide. Launching as part of Gemline’s Fall 2026 collection, the partnership introduces a curated assortment of LifeStraw hydration and reusable drinkware solutions to the promotional products industry.

Founded to help address the global need for safe drinking water, LifeStraw has become one of the most recognized names in portable water filtration and reusable hydration. The brand combines advanced filtration technology, thoughtful design, and environmental responsibility to create products that support wellness while helping reduce reliance on single-use plastics. LifeStraw’s filtration technology helps reduce contaminants including microplastics, bacteria, parasites, and PFAS, also known as “forever chemicals,” aligning closely with Gemline’s broader focus on cleaner, safer products through its betterway® framework.

As a Certified B Corporation™ and Climate Label Certified brand, LifeStraw meets high standards of social and environmental performance, transparency, and accountability. Through its Give Back Program, the company also helps provide safe drinking water to communities and schoolchildren in need around the world.

“LifeStraw is an exceptional addition to our growing portfolio of brands centered around innovation and positive impact,” said Saadia Bryant, Vice President of Product, Marketing & Design. “Their leadership in water filtration and focus on cleaner, safer hydration solutions align naturally with Gemline’s betterway® values and our ongoing efforts to bring more responsible products to the market.”

For more information, visit www.gemline.com or contact your Gemline representative.

About

Founded in 1958, Gemline is an award-winning, design-centric supplier dedicated to supporting all types of communities by providing high-quality branded consumer products to the promotional products industry. Exemplified in our purpose statement of 'We Promote Community,' Gemline prioritizes building connections in everything we do. Ranked as the #9 supplier by PPAI in their 2026 Top 100 annual ranking, and the 6th largest hard goods supplier by the Advertising Specialty Institute, Gemline offers a diverse range of headwear, umbrellas, writing instruments, electronics, bags, coolers, drinkware, stationery, blankets/towels, and lifestyle gifts. In addition to its strong portfolio of house brands and Gemline-branded products, the company’s product lineup includes renowned retail brands such as Ahead™, Anker, CORKCICLE®, Cuisinart Outdoors®, Dometic®, High Sierra®, Igloo®, iLive®, Osprey®, Moleskine®, Paper Mate®, Samsonite®, Sharpie®, and more. Gemline is both a Certified B Corp and State of Massachusetts Public Benefit Corporation, and is committed to making a positive impact both locally and globally. To learn more about Gemline, visit www.gemline.com or call 1-800-800-3200. Connect with us on Facebook, Instagram, and LinkedIn.