LOCALE Returns to Its Roots with “In the Woods” Campaign

FOR IMMEDIATE RELEASE

FOR IMMEDIATE RELEASE

LOCALE recently brought its brand story to life through “LOCALE in the Woods,” a lifestyle photoshoot designed to reconnect the brand with the outdoor culture, destination-inspired living, and slower moments that continue to shape its identity. Captured at Beyul Retreat in Colorado, the campaign highlights LOCALE headwear within natural, lived-in outdoor environments that reflect the brand’s connection to travel, exploration, and meaningful experiences outside.

“At the center of the campaign was the idea of returning to the core of what LOCALE represents—an outdoor-inspired label shaped by the places people travel to, explore, and remember. The imagery focuses on the quieter moments that happen outside. Gathering around cabins, spending time in nature, exploring trails, and connecting with others through shared experiences and destination-driven lifestyles,” said Lisa Norris, Chief Merchandising Officer of LOCALE.

From a brand heritage perspective, the campaign reflects a continued commitment to authentic destination storytelling and products inspired by real places and outdoor culture. The shoot was designed to capture the feeling behind the brand, a sense of connection to the outdoors, travel, and the communities built around those experiences.

Authentic, high-quality and locally inspired, Locale styles feature materials made from 100% recycled materials and are fueled by the brand's passion for the great outdoors. Entering the promotional products channel with three styles and over 25 unique SKUs to choose from, Locale is “more than just a blank cap.”

Blank versions of LOCALE are available through the Sportsman Cap & Bag distributor locations listed below for use in the promotional industry.

Media Contact

Lindsay Bolamperti Sportsman Cap & Bag Lindsay@headwear.com 402-957-8900 Will Saferstein Sportsman Cap & Bag Will@headwear.com 310-405-9400

About

Locale was founded in 2011 as a high-end custom beanie supplier rooted in the outdoors. Known for unique designs and quality craftsmanship, Locale styles showcase various landscape-inspired prints and patterns, bringing to life the destinations and passions that people love. Locale joined the L2 Brands family in 2023 and is expanding into new markets as well as diversifying its product offerings. For more information: www.localeoutdoor.com