Prime Line Supercharges Sales Team with Two Strategic Industry Veteran Hires
FOR IMMEDIATE RELEASE
Bridgeport, CT — June 1 2026
Prime Line, a leader in the promotional products industry and the Hard Goods division of S&S Activewear, today announced a significant expansion of its sales organization with the appointment of Brett Long and Tim Rosica to its sales team. Bringing a combined half-century of promotional products experience and proven revenue-generating track records, these strategic hires signal Prime Line's aggressive commitment to strengthening its market presence and delivering unparalleled support to its distributor partners.
As Prime Line continues to evolve its digital platform, catalog reach, and premier brand offerings, adding top-tier industry talent ensures the brand is deeply equipped to accelerate growth and maximize value for its clients.
"We are focused on positioning Prime Line as an absolute powerhouse in the promotional products space, and that starts with putting the absolute best people on the field," said Eric Levin, General Manager, Prime Line. "Following the addition of Paige Millard to our team last month, bringing Brett and Tim on board underscores our strategy of attracting heavy-hitting, elite industry talent. We aren't just expanding our sales force; we are significantly making Prime Line stronger, more agile, and deeply valuable to our distributor partners."
Meet the New Additions to the Prime Line Team:
Brett Long joins Prime Line bringing over 20 years of dedicated outside sales management and national accounts experience within the promotional products marketplace. Most recently serving as a National Account Manager at Charles River Apparel, Long has spent his career driving massive growth across high-volume territories and national buying groups. His stellar track record includes achieving a 40% territory increase during his tenure at Goldstar and earning multiple "Sales Rep of the Year" accolades at The Magnet Group. Long's deep understanding of client relationships and strategic account development will be vital in expanding Prime Line's footprint.
Tim Rosica comes to Prime Line with more than 25 years of exceptional, award-winning experience as a promotional products professional. As the principal of Rosica Marketing, LLC, and a long-time partner with Paul Sprunk Associates, Rosica has spent decades cultivating relationships throughout the Mid-Atlantic region, scaling sales volume from $1.5 million to $7.3 million. A highly respected figure in the industry, Rosica is a multi-year recipient of the "Multi Line Rep of the Year" award from CPPA, TRASA, and VAPPA. His mastery of product introduction and consultative sales will offer immediate advantages to Prime Line's customer network.
The dual addition of Long and Rosica marks an exciting chapter of growth for Prime Line. With their combined expertise, Prime Line solidifies its momentum as a dominant force in hard goods, and custom solutions, ensuring the division is stronger than ever.
Media Contact
Rick Phillips rphillips@primeline.com
About
Prime Line, a division of S&S Activewear, is a leading supplier of promotional products, dedicated to providing high-quality custom solutions, tools, and a comprehensive digital catalog to help distributors succeed.