Imperial Named Official Headwear of UNDERRATED Golf Tour

FOR IMMEDIATE RELEASE

BOURBON, MO (May 26, 2026)

Imperial will introduce a series of UNDERRATED x Imperial headwear collections, featuring a mix of performance-driven styles and modern silhouettes inspired by the athletes and culture surrounding the Tour. Limited-edition releases will coincide with key events, creating unique product moments tied directly to the energy and storytelling of the competition.

“We’re excited to welcome Imperial as our Official Headwear Partner,” said Jason Richards, Athletic Operations Director for the UNDERRATED Golf Tour. “Their commitment to quality and innovation, combined with a shared belief in growing the game, makes this a natural fit as we continue to build opportunities for young golfers.”

In addition to on-course integration, Imperial will support the partnership through digital storytelling, athlete-driven content, and direct-to-consumer activations on imperial1916.com, bringing fans closer to the Tour through exclusive product drops and behind-the-scenes access.

This partnership further reinforces Imperial’s position not only as a leader in traditional golf channels, but as a brand actively shaping the future of the game through meaningful collaborations and cultural relevance.

Blank versions of Imperial Headwear styles featured in the College Collection are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location, visit www.sportsmancaps.com.

Media Contact

Lindsay Bolamperti Sportsman Cap & Bag Lindsay@headwear.com 402-957-8900

About

Since 1916, Imperial has upheld a tradition of excellence in headwear. Guided by generations of craftsmanship and a steadfast commitment to quality, Imperial stands as a leading headwear brand across golf, promotional, corporate, and destination & leisure channels, combining heritage design with enduring performance.