Natural Trends Introduces Liquid I.V. Hydration Tube to the Promotional Products Market

For Immediate Release

America's #1 retail hydration brand now available to the promotional products industry through Natural Trends.

Provo, Utah — March 11, 2026. Natural Trends today announced the introduction of Liquid I.V. in a convenient 4-stick Liquid I.V. branded Hydration Tube, with individual stick packs also being added to many of their popular Outdoor and Travel Essentials Kits. The billion-dollar hydration brand aligns with the growing demand for impactful and trusted wellness-focused promotional items.

“Liquid I.V. is a great addition for clients because it's a brand people know and trust, and it's something they'll actually use,” said Joel Krane, V.P. of Sales at Natural Trends. “That makes it a strong choice for all kinds of on-the-go lifestyle and wellness promotions.”

The introduction reflects Natural Trends' continued focus on bringing nationally recognized retail brands with broad appeal into the promotional products space, helping distributors offer products with established brand equity and strong end-user demand.

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About Natural Trends

Headquartered in Provo, Utah, Natural Trends has been a trusted supplier to the promotional products industry since 1999. Known for offering practical, everyday-use products, the company features nationally recognized retail brands such as Tide to Go, Febreze, and WD-40, as well as premium house brands, delivering impactful corporate promotions, incentive programs, and events.

For additional information, visit www.NaturalTrends.com, or email SalesTeam@NaturalTrends.com.

About Liquid I.V.

Liquid I.V. is a functional hydration company based in Los Angeles, California, and was acquired by Unilever in 2020. Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone through great-tasting, non-GMO electrolyte drink mixes. Liquid I.V.'s formula is powered by LIV HYDRASCIENCE™, designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration.

To learn more, visit www.liquid-iv.com and follow @liquidiv on Instagram, TikTok, Facebook, and Twitter.