Chris O'Connor Named VP of Business Development at L2 Brands

FOR IMMEDIATE RELEASE

Hanover, Pa. (Mar. 5, 2026) – L2 Brands, a premier leader in headwear manufacturing known for iconic brands Legacy and Locale, is excited to announce a new leadership role as the company continues its journey of growth and innovation.

With more than 25 years of experience in the promotional products industry, Chris O'Connor has been instrumental in driving sales and growth for several of the sector's leading suppliers and distributors. He now brings that expertise to L2 Brands as the newly appointed vice president of business development.

O'Connor is working closely with President Marc Held and Chief Merchandising Officer Lisa Norris. In his new role, he will play a key part in driving continued growth and expanding the company's footprint within the promotional products industry. By fostering strong relationships, supporting sales initiatives and providing strategic leadership, O'Connor is poised to further accelerate the success of L2 Brands in the promo industry.

“I understand how important relationships are in this industry, and I am thrilled to be able to share my knowledge of the amazing Legacy and Locale lines with our customers to help grow their business with our products,” O'Connor said.

O'Connor began his career at the Advertising Specialty Institute (ASI) in distributor sales, where he built a strong foundation in the industry. He later spent 16 years at Bodek and Rhodes—advancing from inside sales to national sales and managing key accounts—through its acquisition by alphabroder. Most recently, O'Connor served as vice president of sales at NC Custom for nine years before joining L2 Brands.

“We are thrilled to have Chris lead the charge in the promotional products industry,” said Marc Held, L2 Brands president. “Chris' expertise in sales leadership makes him the ideal choice to build this department from the ground up and drive our mission forward.”

---

Media Contacts

Max Leonard
Sportsman Cap & Bag
Max@headwear.com
913-223-9026

Annie Schorgl
Sportsman Cap & Bag
Annie@headwear.com
913-305-8395

---

About L2 Brands

Since the 1990s, League and Legacy, rooted in Pennsylvania, have produced premium, vintage-inspired apparel, headwear, and décor. Merging in 2018 to form L2 Brands, they combine on-trend design, custom graphics, and exceptional service across collegiate, resort, corporate, and golf markets. Guided by their core value, “Our Customers' Happiness,” L2 continues to innovate and grow.

For more information visit:
www.l2brands.com