Flexfit Partners with MMA Legend Robbie Lawler
Brea, CA (Feb. 10, 2026) – Flexfit®, a leading worldwide manufacturer for private label headwear, has collaborated with MMA legend Robbie Lawler and MAG Agency to create a line of headwear with a stripped-back look that reflects what it means to stay great.
Lawler, also known as “Ruthless” in the MMA world, is recognized for his toughness, knockout power and warrior mentality. One of the most respected and exciting fighters in MMA history, he competed professionally for over 20 years before retiring in 2023. Now a coach, Lawler is thrilled to partner with Flexfit® on this collaboration. His pursuit of longevity reflects the commitment to continuous innovation and performance that Flexfit® holds.
Drawing from the same performance-driven design philosophy behind the collaboration, Flexfit® also offers blank styles similar to the ones featured in the collection.
- 6100NU – A modern take on the classic baseball cap, featuring original Flexfit® Tech enhanced with Cool & Dry technology and ActiveGuard™ sweat-diffusing performance.
- 110® – Designed for personalized comfort, blending innovative Flexfit® Technology with adjustable closures for a secure, inclusive fit.
- 110M – A breathable mesh cap paired with original Flexfit® Tech and an adjustable back for versatile comfort and performance.
- 6606 – A structured trucker cap featuring a matching snapback mesh closure and a top-selling fan-favorite style for more than 40 years.
- 6006 – Built for active wear with premium mesh panels for maximum ventilation and sweat control.
- 6609 – A high-profile retro trucker with six panels, breathable mesh and a matching snapback closure and underbill for a polished, vintage-inspired look.
Flexfit® looks forward to continuing its promotional partnership with Robbie Lawler and exploring what’s next for the collaboration.
Flexfit® styles are available through Sportsman Cap & Bag distributor locations. For more information, visit sportsmancaps.com.
Annie Schorgl
Sportsman Cap & Bag
Annie@headwear.com
913-305-8395
Max Leonard
Sportsman Cap & Bag
Max@headwear.com
913-223-9026
Since 1974, Yupoong has stood as pioneers and innovators in the realm of headwear. Beginning with a more formal roll-up hat, the company has progressed to crafting cutting-edge performance wear. For more than 30 years, Flexfit® has led comfort technology and textile innovation. Introduced in 1994, Flexfit® caps are recognized as the original stretch-fit cap offering unparalleled comfort and style. From this innovation came the Flexfit 110®, Flexfit 210®, and Flexfit Delta® caps, continuing to challenge and elevate the headwear industry.