Strategic Addition Strengthens Imperial’s Premium Golf Portfolio

FOR IMMEDIATE RELEASE

January 21, 2026

BOURBON, Mo. – Imperial Headwear is proud to announce the asset acquisition of Winston Collection, LLC (“Winston”), a distinguished accessories brand headquartered in Rochester Hills, Michigan. Imperial will continue to operate the business under the Winston Collection name. The existing management team and operations at Winston will remain in place, ensuring continuity, brand integrity, and operational expertise as the brand joins the expanding portfolio at Imperial Headwear.

“We’re elated to welcome Winston to the Imperial family,” said Jeremy Davis, CEO of Imperial. “The Winston craftsmanship and dedication to service perfectly aligns with our go to market approach and pursuit of excellence. This acquisition marks an exciting leap forward in our mission to redefine what premium means in the golf industry—by delivering innovative, top-tier products with unmatched speed and a service experience that sets a new standard.”

The acquisition enhances the brand lineup at Imperial while strengthening its presence in the golf channel, pairing premium accessories from Winston with the operational scale, innovation, and global brand awareness of Imperial.

The partnership was driven by a shared vision around craftsmanship, customer service, and long-term brand growth and marks the third strategic transaction for Imperial in four years under CPC ownership, following the acquisitions of Pukka (2024) and J.T. Spencer (2022).

“Imperial and Winston share a common philosophy—quality, innovation, and customer-first service,” said David Shaffer, President of Imperial. “This partnership allows us to combine our strengths and deliver even greater value to our customers. We’re excited about the opportunities ahead as Winston joins our growing family of brands.”

Blank versions of Imperial Headwear styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location, visit www.sportsmancaps.com.

About Imperial

Since 1916, Imperial has upheld a tradition of excellence in headwear. Guided by generations of craftsmanship and a steadfast commitment to quality, Imperial stands as a leading headwear brand across golf, promotional, corporate, and destination & leisure channels, combining heritage design with enduring performance.

ASI Member #75945
PPAI Member #133496

Media Contacts

Max Leonard
Sportsman Cap & Bag
Max@headwear.com
913-223-9026

Jerry Biag
Imperial
jbiag@imperial1916.com
708-476-1086