Four New Universities Added to the Legacy Collegiate Line

FOR IMMEDIATE RELEASE

Hanover, Pa. (Jan. 19, 2026)

Legacy, a long-trusted name in the collegiate headwear market, has expanded its university partnerships to include Boston University, Mississippi State University, the University of Wisconsin–Madison, and the University of Iowa. These additions were made possible through collaborations with Barnes & Noble College and Follett Educational Administrative Programs.

Through these partnerships, the Legacy team works closely with university officials to curate collections of on-trend headwear that resonate with students and alumni alike. These assortments feature top-selling Legacy styles including the OFA, MPS, and CFA.

“At Legacy, our mission is to create products that feel right at home on campus, and partnerships like those we’ve built with Boston University, Mississippi State, Iowa, and Wisconsin bring that mission to life,” said Lisa Norris, Chief Merchandising Officer at Legacy Headwear. “We’re excited to continue growing these relationships and create more opportunities for fans to proudly show their support.”

Legacy remains at the forefront of the headwear industry by identifying emerging trends, incorporating innovative materials, and continually enhancing its manufacturing processes. Beyond the collegiate market, Legacy’s global presence extends across resort and destination venues, golf, corporate, retail, and promotional product markets worldwide.

Blank versions of top-selling Legacy styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location, visit www.sportsmancaps.com .

---

Media Contacts

Max Leonard
Sportsman Cap & Bag
Max@headwear.com
913-223-9026

Annie Schorgl
Sportsman Cap & Bag
Annie@headwear.com
913-305-8395

About L2 Brands

L2 Brands is a leading designer, manufacturer, and marketer of high-quality headwear, serving the large and growing collegiate, resort/destination, golf, and corporate markets. Through Legacy and Locale, L2 Brands creates premium products that connect consumers with places they identify with and love.

For more information:
ASI #75402 | PPAI #895777