Atlantis Headwear Celebrates 30th Anniversary with “30 Hats Later” Global Meeting

San Donà di Piave, Venice, Italy (Jan. 2026) — Atlantis Headwear, a leader in sustainable headwear within the promotional products industry, celebrated its 30th anniversary by welcoming distributor partners from around the world to Jesolo, Italy, for a three-day global meeting titled “30 Hats Later.”

The event brought together authentic conversations, shared reflections, and exclusive product previews, seamlessly blending business and conviviality. Speakers included Atlantis President and CEO Alessandro Colle Tiz; President & Commercial Director Federico Pasini; Sustainability Manager Elisa Pavan; and Serena Moro, founder and CEO of CIKIS Studio, a company helping redefine sustainability in the fashion sector.

Guests also received a special video message from Sir John Kirwan, former All Blacks rugby player, who shared a powerful reflection on courage and authenticity, reinforcing the growing partnership between Atlantis and the New Zealand National Team. In addition, Product Manager Camilla Battistutta presented an exclusive preview of the upcoming 2026 Collection.

To ensure sustainability was woven into every moment of the weekend, Atlantis partnered with organizations including Sea the Change, which supported environmental impact monitoring and balancing throughout the event, and Rehub, a Venetian startup that transforms non-recyclable glass waste into sustainable design materials and contributed to the special guest gifts.

“I’m thrilled to continue working with Atlantis and excited about the All Blacks partnership,” said Jon Saferstein, one of the owners of Sportsman Cap & Bag, the American distributor for Atlantis Headwear. “Being here in person and seeing firsthand everything Atlantis does makes the partnership even more impactful. Having played rugby in college, the All Blacks collaboration is especially personal to me, and I’m excited to see how it continues to evolve.”

The weekend concluded with a tour of the fully renewed Atlantis Headquarters, showcasing new showrooms and an expanded Innovation Hub that reflect the company’s vision for the future. As a Benefit Corporation, Atlantis has shifted its focus beyond numbers, measuring not only what it does, but why it does it.

The “30 Hats Later” convention affirmed that every choice, encounter, and project can leave a positive mark, shaping the way Atlantis approaches the next thirty years and beyond.

To read the full case study and see a video recap of the event, please click here.

For more information on how to purchase Atlantis Headwear in the United States, visit www.sportsmancaps.com.
For more information about the Atlantis brand, visit atlantisheadwear.us.

Media Contacts

About Atlantis Headwear

Atlantis Headwear is a brand of Master Italia S.p.A specializing in designing and manufacturing high-quality headwear. Atlantis helps brands tell their story through the creation of sustainable branded hats and beanies, with the goal of generating a growing demand for products made from organic sources and raising awareness in the supply chain of more conscious choices.

For More Information

• Atlantis Website
• 2025 Catalog
• Virtual Showroom
• ASI Member: #37380
• PPAI Member: #753003