Prime Line Expands High-Demand YETI Assortment, Further Commits to the Promotional Product Industry

Prime Line Expands High-Demand YETI Assortment, Further Commits to the Promotional Product Industry

Bridgeport, CT – January 5, 2026 – Prime Line, a division of S&S Activewear and one of YETI’s key suppliers in the promotional channel, today announced a significant expansion to its curated YETI product offering. This expansion, initially anticipated in 2026, officially brings three new, highly requested items to distributors, reinforcing Prime Line's commitment to providing the industry's most sought-after premium brands.

“Our partnership with YETI continues to redefine the standard for premium branded merchandise in our industry,” said Eric Levin, General Manager of Prime Line. “Following our successful launch, we are excited to immediately deepen our inventory with three incredible, in-demand products that offer both utility and exceptional brand prestige across new categories.”

The expanded YETI collection now includes:

  • Boomer 8 Dog Bowl: A durable, non-slip, stainless steel food and water bowl designed for rugged use.
  • Rambler 14oz Stackable Mug: Featuring the DuraSip™ Ceramic Lining, this mug is perfect for camp or daily use, featuring a sturdy handle and stackable design for easy storage.
  • Rambler 20oz Stackable Cup: A versatile, space-saving cup that retains its legendary temperature retention performance.

These additions complement the core lineup of iconic YETI drinkware, which has also been expanded. The initial drinkware line has added highly popular colorways, including Seafoam and Tropical Pink, to selected products. This ensures distributors have expanded options for corporate gifting, employee appreciation, and high-value event programs.

“This expansion is about delivering continuous value and making it easy for our customers to order YETI,” Levin continued. “We committed to this partnership by investing over a seven-figure sum in decoration machinery and ensuring we maintain deep inventory and excellent lead times on key products. By quickly expanding our selection with innovative products like the Stackable Mugs, Stackable Cups and the Boomer 8 Dog Bowl, and introducing these vibrant new colors, we are ensuring our distributors have a complete, market-ready assortment of YETI products, all supported by Prime Line’s industry-leading service and massive infrastructure commitment.”

The new YETI products and colorways are available through Prime Line starting immediately. Distributors can explore the expanded offering and place orders at primeline.com.

About Prime Line

Prime Line, a division of S&S Activewear, is a premier supplier of high-quality promotional products, offering an extensive catalog of innovative and in-demand brands. With a commitment to excellence and customer satisfaction, Prime Line continues to set new standards in the promotional industry.

About YETI

Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.

Media Contact

Rick Phillips
rphillips@primeline.com