Legacy Hits the Road to Promote Collegiate Merchandise at College Football Games
FOR IMMEDIATE RELEASE
HANOVER, PA (December 4, 2025)
During the 2025 college football season, Legacy Headwear selected six of its 28 collegiate partners and sent team members on road trips across the country to attend home football games and showcase Legacy merchandise directly to fans on campus.
Members of the Legacy team traveled to universities nationwide, setting up on-campus booths to support sales of school-branded styles and engage directly with fans on game day. At each stop, fans were invited to participate in lawn and carnival-style games, receive giveaways, and explore Legacy’s premium collegiate merchandise offerings.
The game-day tour kicked off on October 4 at the University of Michigan and wrapped up on November 15 at Arizona State University. Stops along the way included Colorado, Iowa, Stanford, and Michigan State.
The six schools were selected in partnership with Rally House and Follett, using historic sales performance, themed weekends, and team calendar availability to maximize fan engagement and visibility.
Legacy created this tour as a dynamic way to spotlight the high-quality collegiate merchandise available at select schools, while deepening connections with fans and supporting retail partners nationwide.
Blank versions of top-selling Legacy styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional products industry. To find a distributor location, visit sportsmancaps.com.
Media Contacts
Max Leonard
Sportsman Cap & Bag
max@headwear.com
913-223-9026
Annie Schorgl
Sportsman Cap & Bag
annie@headwear.com
913-305-8395
About Legacy
Since the 1990s, Legacy has produced premium, vintage-inspired headwear, combining on-trend design, product innovation, and exceptional service across collegiate, resort, corporate, and golf markets. Guided by its core value, “Our Customers’ Happiness,” Legacy continues to innovate and grow.