Maple Ridge Farms x ASI Unveil Industry’s First-Multi Sensory (Fusion) Tasting Experience | Brand Activation Event

Maple Ridge Farms x ASI Unveil Industry’s First-Multi Sensory (Fusion) Tasting Experience | Brand Activation Event

FOR IMMEDIATE RELEASE

Mosinee, WI (Nov. 12, 2025)

Contact:
Tom Riordan, President
Maple Ridge Farms, Inc.
715-693-4346
TomR@MapleRidge.com

Maple Ridge Farms, Inc. partnered with the Advertising Specialty Institute (ASI) to debut the industry’s first-ever Fusion Tasting Experience | Brand Activation at the 2025 ASI Power Summit. This groundbreaking, multi-sensory experience transformed food into the language of leadership—where every bite told a story of creativity, teamwork, and connection.

Through a curated tasting and collaborative board-building challenge, attendees discovered how flavor, teamwork, and storytelling blended beautifully to spark creativity, unity, and connection. The activation showed that food gifting isn’t just about recognition—it’s about resonance, turning every gift into a lasting expression of brand purpose.

Jodie Schillinger, Executive Vice President of Maple Ridge Farms, reflected: “The Fusion Tasting Experience represented a defining moment for our industry—the first multi-sensory brand activation that brought leadership, teamwork, and storytelling to the same table. At Maple Ridge Farms, we believe food is a catalyst for connection—awakening the senses and uniting people through shared experiences, heartfelt emotion, and common purpose. When experienced together, food builds trust, strengthens relationships, and becomes a living expression of brand identity—one that people remember, return to, and advocate for.”

“From the moment we started planning this activation, the energy was electric!” said Jamie Johnson, National Sales Executive at Maple Ridge Farms. “ASI’s open collaboration and creative spark, paired with Jodie’s Michelin-star chef mastery and my sous-chef skills, helped set the stage—but it was the collective participation from everyone involved that made it absolute fire. Imagine an adult playground meets a gourmet kitchen—a vibrant art fair where brands come alive through flavor, design, and connection!”

Schillinger added, “We’re deeply grateful to the Advertising Specialty Institute for their trust, partnership, and spirit of co-creation in bringing this activation to life at the Power Summit. Together, we created something that redefined connection—a space where creativity, community, and leadership could all be experienced through food. It was the perfect harmony of innovation and purpose.”

For more on this groundbreaking collaboration, explore Jodie Schillinger’s LinkedIn coverage:
https://www.linkedin.com/in/jodie-schillinger/

About Maple Ridge Farms

Founded in 1979 and headquartered in Mosinee, Wisconsin, Maple Ridge Farms is the leading supplier of gourmet food gifts to the promotional products industry. The company is known for premium cheeses, fresh-roasted nuts, handcrafted baked goods, chocolates, and smoked meats, all presented in innovative packaging.

Its collection also includes Sweeter Cards—a unique combination of greeting card and gourmet treat—made with ethically sourced chocolate, recyclable packaging, and assembled with the help of adults with disabilities.

Learn more: www.MapleRidge.com