L2 Brands Partners with Stetson to Bring Western Heritage Style to the Collegiate Marketplace

FOR IMMEDIATE RELEASE

October 30, 2025 | Hanover, Pennsylvania

L2 Brands is proud to announce its partnership with iconic Western brand Stetson. This exciting collaboration brings Western-heritage style into the collegiate marketplace.

Together with the Collegiate Licensing Company, the two storied brands have developed a custom-designed hat collection that celebrates the spirit and tradition of seven Division I universities.

The brands carefully selected universities that embody Western tradition and share a deep connection to Stetson’s legacy. The seven schools include Power Four and FCS universities such as Texas A&M, the University of Texas, TCU, Texas Tech, Oklahoma, Oklahoma State, and Stetson University—famously named after Stetson founder John B. Stetson.

The collection debuted in early September at Texas A&M, with launches at the remaining six universities following throughout the month.

“At L2, we’re thrilled to collaborate with Stetson—a brand synonymous with authenticity and craftsmanship— to create unique collegiate headwear that blends Western tradition with campus pride,” said Lisa Norris, Director of Marketing at L2 Brands.

Blank versions of top-selling Legacy styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location, visit sportsmancaps.com .

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Media Contacts

Max Leonard
Sportsman Cap & Bag
Max@headwear.com
913-223-9026

Annie Schorgl
Sportsman Cap & Bag
Annie@headwear.com
913-305-8395

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About L2 Brands

L2 Brands is a leading designer, manufacturer, and marketer of high-quality headwear, serving the collegiate, resort/destination, golf, and corporate markets. Through its Legacy and Locale lines, L2 Brands creates premium products that connect consumers with places they identify with and love.

ASI: 75402  |  PPAI: 895777
www.sportsmancaps.com