Atlantis Becomes Official European Licensee for All Blacks Rugby Team
FOR IMMEDIATE RELEASE
SAN DONÀ DI PIAVE, Venice, Italy (August 2025)
Atlantis Becomes Official European Licensee for All Blacks Rugby Team
Atlantis Headwear, a leader in sustainable headwear within the promotional products industry, has partnered with the All Blacks Rugby Team, a world-famous rugby team based out of New Zealand, as their Official European Licensee.
For over a century, the All Blacks have embodied unity, discipline, and sporting excellence, with rugby legends leaving their mark on rugby and global culture. With four Rugby World Cup titles and an unmatched spirit of teamwork, the All Blacks represent much more than a team; they are a symbol of national pride and inspiration.
The partnership was unveiled with an exclusive behind-the-scenes video shoot that brought the collaboration to life. Working alongside All Blacks players, Atlantis captured the team’s natural energy and authenticity, shaping a collection that balances boldness and simplicity. Every detail, from the fabric used to the design, was built with intention, reflecting the values shared between the two brands.
The Atlantis x All Blacks Collection is just the beginning of this journey. Over the next three years, fans can expect innovative headwear that unites iconic legacy with forward-thinking design.
To read the full case study, please click here. For more information on how to purchase Atlantis Headwear in the United States, visit sportsmancaps.com. For more about the Atlantis brand, visit atlantisheadwear.us.
Learn more about the team at allblacks.com.
ASI Member: #37380
PPAI Member: #753003
Media Contacts
Annie Schorgl
Sportsman Cap & Bag
annie@headwear.com
913-305-8395
Francesca Bin
Atlantis Headwear
francesca.bin@atlantisheadwear.com
About Atlantis Headwear
Atlantis Headwear is a brand of Master Italia S.p.A specializing in designing and manufacturing high-quality headwear. Atlantis helps brands tell their story through the creation of sustainable branded hats and beanies, with the goal of generating a growing demand for products made from organic sources and raising awareness in the supply chain of more conscious choices.
About All Blacks
The All Blacks rugby team are the most successful international men’s rugby team of all time — boasting a historic win rate of over 76% across hundreds of Test matches. Woven into the national identity of New Zealand, the All Blacks are known not just for the haka or the black jersey, but for their relentless pursuit of excellence — every training, every tour, every tackle. Generations of players have worn the jersey with pride, continuing a legacy built on discipline, resilience, and innovation.