Atlantis Partners with La Direttissima Mountain Racing Event
FOR IMMEDIATE RELEASE
SAN DONÀ DI PIAVE, Italy (September 2025)
Atlantis Headwear Partners with La Direttissima Mountain Racing Event
Atlantis Headwear, a leader in sustainable practices within the promotional products industry, proudly partnered with La Direttissima to create the official hat for contestants. The iconic mountain race is held annually in Trento, Italy, just two hours from Venice.
From August 22 to 24, 2025, Trento became a vibrant stage of sport and community. Over three days, participants took on four races, including thrilling night runs, each designed to test endurance and spirit. The event featured a 10-kilometer course with 1,000 meters of elevation gain, and a 13-kilometer course with 1,300 meters of ascent, both climbing directly from the city center to the summit of Monte Bondone. Known for its steep gradients and technical terrain, La Direttissima is a true celebration of challenge, resilience, and connection with nature.
Sharing a deep respect for the outdoors and a commitment to sustainability, La Direttissima found in Atlantis the ideal partner to design a cap that embodies the spirit and adventure of the event. To merge aesthetics, performance, and responsibility, Atlantis selected a cap crafted from recycled polyester and elastane, a lightweight, durable, and comfortable design made for those who move with freedom and respect. More than an accessory, this cap stands as a manifesto for conscious living, where performance meets sustainability.
For more information on how to purchase Atlantis products in the United States, visit www.sportsmancaps.com. For more information about the Atlantis brand, visit atlantisheadwear.us.
Media Contacts
Annie Schorgl
Sportsman Cap & Bag
annie@headwear.com
913-305-8395
Francesca Bin
Atlantis Headwear
francesca.bin@atlantisheadwear.com
About Atlantis Headwear
Atlantis Headwear is a brand of Master Italia S.p.A, specializing in designing and manufacturing high-quality headwear. Atlantis helps brands tell their story through the creation of sustainable branded hats and beanies, with the goal of generating a growing demand for products made from organic sources and raising awareness in the supply chain of more conscious choices.
About La Direttissima
La Direttissima is a challenging mountain race held annually in Trento, Italy. The event offers two main race distances: a 10-kilometer course with approximately 1,000 meters of elevation gain, and a 13-kilometer course with around 1,300 meters of ascent. Both routes climb directly from the city center to the summit of Monte Bondone, traversing a mix of forested trails, alpine meadows, and rocky ridgelines.
Learn more at Run the Alps – La Direttissima.
For more information:
ASI Member: #37380 | PPAI Member: #753003