Imperial Teams with PGA Stars Jason Day & Ryan Ruffles for Headwear

FOR IMMEDIATE RELEASE

June 12, 2025

Imperial Partners with PGA Tour Players Jason Day and Ryan Ruffels to Create Exclusive Golf Headwear Collection

Bourbon, MO - Imperial, the #1 headwear brand for private and resort golf facilities for eight consecutive years and the top-ranked brand across both on- and off-course retail channels per AGM & Golf Datatech, is excited to announce a new collaboration with The Lads.

Led by major champion and former world number one Jason Day, The Lads is a fast-growing social media and YouTube channel showcasing top-tier golf and unforgettable entertainment. Featuring Day's close friends Ryan Ruffels, Luke Reardon, Jeg Coughlin, and Asaeli Marika Batisbasaga, the group delivers elite performance on the course and high-energy camaraderie off it. Together, they're redefining the game with precision, personality, and plenty of laughs.

"We've each worn our share of Imperial hats over the years, so creating a collection with them was a no-brainer. Their reputation in golf is unmatched, and they nailed our vision with quality and detail. We're proud of what we've built together and are excited to keep growing the Lads line—more styles, more colors, more for the community," said Ryan Ruffels of The Lads.

"The Lads' chemistry and level of golf is unlike anything else online," said Jerry Biag, Director of Marketing at Imperial. "We're honored to partner with them and bring a premium headwear collection to market that truly reflects their distinctive style and spirit."

About Imperial

Founded in 1916, Imperial is a leading manufacturer of premium quality headwear, apparel, and accessories. Imperial's products can be found at 100 of the Top 100 and over 75% of the Top 400 golf courses in the United States. Imperial is renowned for its superior customer service and art customization capabilities, offering its products using the most innovative fabrics, designs, logo decoration, and embellishment technologies.

For more information: www.imperial1916.com
ASI Member #75945
PPAI Member #133496

Blank versions of select Imperial headwear styles featured in The Lads Collection are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location visit www.sportsmancaps.com.

The Lads

YouTube: @TheLadsGolf
Instagram: @thelads_golf

Media Contacts

Max Leonard
Sportsman Cap & Bag
Max@headwear.com
913-223-9026

Jerry Biag
Imperial
jbiag@imperial1916.com
708-476-1086