New Headwear Brand Locale Press Release

FOR IMMEDIATE RELEASE

June 6, 2025

New Headwear Brand Locale Offers More Than Just a Blank Cap

Hanover, Pennsylvania – Sportsman Cap & Bag, in partnership with L2 Brands, is excited to introduce Locale to the promotional products industry with a specially curated collection of styles. This exciting new headwear brand delivers more than blank caps with fresh designs and patterns combined with top-of-the-line style and comfort.

Locale was founded in 2011 as a high-end custom beanie supplier rooted in the outdoors. Known for unique designs and quality craftsmanship, Locale styles showcase various landscape-inspired prints and patterns, bringing to life the destinations and passions that people love. Locale joined the L2 Brands family in 2023 and is expanding into new markets as well as diversifying its product offerings.

Authentic, high-quality, and locally inspired, Locale styles feature materials made from 100% recycled materials and are fueled by the brand's passion for the great outdoors. Entering the promotional products channel with three styles and over 25 unique SKUs to choose from, Locale is “more than just a blank cap.”

About Locale

Founded in the Tetons in 2011, Locale started as a high-end custom beanie supplier and quickly expanded to the Rockies, offering premium headwear, socks, and accessories. Now, as part of the L2 Brands family, with offices and showrooms in Pennsylvania and Colorado, Locale is growing in new markets and diversifying its product offerings.

For more information: www.l2brands.com
Locale products are available through Sportsman Cap & Bag distributor locations.
Visit www.sportsmancaps.com for more info.

Media Contacts

Max Leonard
Sportsman Cap & Bag
Max@headwear.com
913-223-9026

Annie Schorgl
Sportsman Cap & Bag
Annie@headwear.com
913-305-8395